Privacy Policy

1. Introduction

At Softmetrica, we are dedicated to safeguarding the privacy of our website visitors. This policy outlines how we handle your personal information and is aligned with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, in compliance with UK standards.

2. Information We Collect

We may collect, store, and utilize the following types of personal data:

(a) Information about your computer and your interactions with our website.

(b) Information related to transactions conducted between you and us, including purchases of our goods or services.

(c) Information you provide during the registration process.

(d) Information you provide when subscribing to our website services, email notifications, and newsletters.

(e) Any other information you choose to send to us.

3. Cookies

Our website may use both ‘session’ and ‘persistent’ cookies. Session cookies are temporary and are deleted from your computer when you close your browser. Persistent cookies are stored on your computer until deleted or until they reach a specified expiry date.

We use Google Analytics, which utilizes cookies to gather statistical information about website usage. Google’s privacy policy is available at Google’s Privacy Policy.

Most browsers allow you to refuse cookies, but this may impact the usability of websites.

4. Using Your Personal Data

Personal data submitted on our website will be used for the following purposes:

(a) Administration of the website.

(b) Enhancement of your browsing experience through personalization.

(c) Facilitation of your use of the website’s services.

(d) Fulfillment of goods and services purchased via the website.

(e) Sending statements, invoices, and collecting payments.

(f) Sending general (non-marketing) commercial communications.

(g) Sending email notifications you have specifically requested.

(h) Sending newsletters and marketing communications related to our business, provided you have consented to this.

(i) Handling inquiries and complaints related to the website.

We will not provide your personal information to third parties for direct marketing without your express consent.

5. Disclosures

We may disclose your information to employees, officers, agents, suppliers, or subcontractors as necessary for the purposes outlined in this policy.

Additionally, we may disclose information about you:

(a) As required by law.

(b) In connection with legal proceedings or prospective legal proceedings.

(c) To establish, exercise, or defend our legal rights.

(d) To a purchaser or prospective purchaser of our business or assets.

6. Security

We employ reasonable technical and organizational measures to protect your personal information. However, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent online.

7. Policy Amendments

We may update this privacy policy periodically by posting a new version on our website. Please check this page occasionally to ensure you are comfortable with any changes.

8. Your Rights

You can request access to the personal information we hold about you. We may charge a fee for this service. You can also instruct us not to process your personal data for marketing purposes via email or opt-out mechanisms provided in marketing communications.

9. Third-Party Websites

Our website contains links to other websites, and we are not responsible for their privacy policies or practices.

10. Updating Information

If your personal information requires correction or updating, please notify us.

11. Contact

If you have any questions about this privacy policy or how we handle your personal data, please contact us at [email protected].